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Fifty years of making the hard parts look easy

Meetings & Incentives Worldwide has spent more than 50 years proving that the right people in the right room creates alignment and momentum nothing else matches. The ease you feel in that room is the result of designing the experience around them, not forcing it onto them.

M&IW leadership team standing together
WHAT WE BELIEVE

Human and engineered.
We refuse to choose.

We believe in the power of bringing people together

Live, shared experience is a force multiplier. Teams feel closer, gain alignment, and leave with momentum that lasts. That belief is not soft; it is the entire reason a meeting is worth the investment over another email.

And we take pride in making complex moments feel effortless

Effortless only happens through discipline, documentation, and a deep sense of ownership. The calm in the room is the product of a great deal of work you never see, and we would not have it any other way.

Two M&IW event staff in matching shirts at an event
OUR TEAM

Founders & leadership

The work is only as good as the people accountable for it, so it is worth knowing who they are.

M&IW is led by a team that made a career in this industry rather than passing through it, and that experience shows up where it counts: in the judgment calls, the contingency that was already in place, and the senior attention your program gets when the stakes are highest.

These are the people who own the promises we make.

Tina Madden, Chief Executive Officer of M&IW
Tina Madden
Chief Executive Officer
Jean Johnson, Chief People Officer of M&IW
Jean Johnson
Chief People Officer
Jill Gallagher, Vice President, Event Management Services
Jill Gallagher
Vice President, Event Management Services
Michael Garcia, Vice President, Enterprise Solutions
Michael Garcia
Vice President, Enterprise Solutions
Shauna McNaughton, Vice President, Enterprise Solutions
Shauna McNaughton
Vice President, Enterprise Solutions
Kimberly Stone, Vice President, Technology & AI
Kimberly Stone
Vice President, Technology & AI
Dan Tarpey, Vice President, Sales
Dan Tarpey
Vice President, Sales
Two M&IW event staff in matching shirts at an event
The company

Founded in 1967. Still obsessive about the details.

Founded in 1967 and headquartered in Caledonia, Wisconsin, Meetings & Incentives Worldwide (M&IW) is a WBENC-certified, women-owned global event management company.

We design and deliver:

These services are supported by our Flow Creative Agency and Intent Strategy Group. We work with enterprise and high-growth organizations across industries, with particular depth in medical and life sciences, technology, and financial services.

Women-owned, and it matters

Our WBENC certification is not a footer badge

For enterprise procurement teams working to supplier diversity mandates, a women-owned partner of our scale and track record is genuinely hard to find in this category. It is a differentiator the largest agencies in the field cannot claim, and we are proud to. We surface it here, plainly, because it is real and because it should be easy to find when you need it.

Women Owned certification logo, certified by the Women’s Business Enterprise National Council
HOW WE DELIVER

Five things that hold true
on every engagement

Attendees cheering at a conference session
01

Excellence as a standard

A service-first culture that is responsive, accountable, proactive, and calm under pressure.
Not on the good days. Every day.

02

Efficient, repeatable systems

Processes, roles, governance, and embedded technology deliver consistent performance at scale, so quality becomes a system rather than a hope.

03

Boutique by design, enterprise by capacity

Personalized, high-touch service backed by scalable systems and senior oversight for the most complex programs. You get the attention of a boutique and the muscle of a large agency.

04

Human-centered design, powered by smart technology

Neuroscience-backed planning guides engagement and retention, while platforms and automation remove friction and free up time for the moments that matter.

05

Complexity as our specialty

Deep experience with compliance-driven, regulated programs, applied with the same precision to every engagement, complicated or not.

Common questions

The facts, stated plainly

START HERE

Bring us something complicated.

That is genuinely our favorite kind of conversation.