Intent Strategy Group – M&IW’s consulting division
Intent Strategy Group is the consulting division of M&IW. ISG helps enterprise organizations bring Strategic Meetings Management, technology, governance, and reporting together into one connected meetings and events program, working alongside internal teams rather than replacing them.
Meeting program strategy built for enterprise organizations
A single event rarely makes an enterprise meeting program hard to manage. Scale does.
Disconnected technology, inconsistent reporting, and governance that exists on paper but not in practice turn that complexity into an operational risk. Data lives in systems that do not talk to each other, policy gets enforced unevenly across regions, and leadership cannot answer a simple question about program performance without days of manual reconciliation.
Intent Strategy Group solves that problem at the enterprise level, not the event level, bringing strategy, technology, governance, analytics, and operations together into one program built around how a specific organization actually runs, not a generic framework.
That work spans assessment, development, implementation, and optimization, done alongside an organization’s own team rather than around it. Most engagements begin once a program has outgrown the processes that built it, requiring the level of oversight most internal teams are not equipped to provide alone.
Capabilities built around your meetings program
Strategic Meetings Management
A framework for how an organization plans, books, and manages meetings at scale, so decisions get made consistently across regions and business units, all aligned with overall business objectives.
Event technology optimization
An assessment and roadmap for the technology behind a meetings program, so registration, reporting, and event platforms work as one connected system with meaningful data and clear visibility.
Business intelligence & data analytics
Reporting, analytics, and dashboards built around companywide goals and objectives, designed to answer the questions leadership actually asks about program performance, spend, and compliance to support informed decision making.
System administration
Ongoing management of the platforms a meetings program depends on, from configuration and user training to system maintenance and optimization, so internal teams are not left managing software on top of managing the meetings themselves.
Small meetings management
A managed program for the high-volume, lower-complexity meetings that consume disproportionate time and budget, bringing the same governance, sourcing, and reporting standards to small meetings that large, high-visibility programs already receive.
Governance & process design
The policies, approval workflows, and decision rights that keep a meetings program consistent as it grows, designed around an organization’s unique needs and operating frameworks, rather than a standard template applied without any context.
A strategic approach to meeting program management
Assess the program as it runs today
ISG starts inside the meetings program itself, not a generic maturity model: how meetings actually get booked, sourced, and reported across regions, which systems hold that data, and where governance is followed on paper but ignored in practice. That gap is what shapes everything that follows.
Design a plan built for this organization
The plan that follows is specific to this program and this company’s goals, sequencing changes to sourcing, technology, and reporting around what will move performance fastest and what the meetings team can realistically absorb, without disrupting the events already on the calendar or the vendors already under contract.
Implement alongside your team
ISG works inside an organization’s own meetings team to put that plan to work: configuring the platforms meetings run on, setting the approval and sourcing workflows the program will use going forward, and building the reporting it depends on daily.
Optimize as the program evolves
A meetings program keeps changing after implementation ends: new regions, new priorities, new reporting needs. ISG stays engaged to adjust governance and technology as those needs shift, so gains made during implementation continue rather than fading once the engagement closes.
A more connected and manageable meetings program
Organizations that bring strategy, technology, governance, reporting, and operations together into one connected program get more than a more efficient meetings function. They get visibility into what the program is actually producing, cost savings and consistency across regions and business units, improved compliance with corporate policies and regulatory requirements, a technology stack that increases efficiency and productivity, and visible alignment with overall business goals.
That is what Intent Strategy Group is built to deliver: a meetings and events program that aligns with companywide objectives, serves as a strategic business driver, and proves its own value with ease.
What our partners ask us often
Q1What is Intent Strategy Group?
Intent Strategy Group is M&IW’s consulting division, helping enterprise organizations improve their meetings and events programs through Strategic Meetings Management, technology, governance, analytics, and operational consulting.
Q2How is ISG different from event management?
Event management plans and executes individual meetings and events. ISG works at the program level, improving the strategy, technology, governance, and reporting behind an organization’s entire meetings program.
Q3What industries do you work with?
ISG works with enterprise organizations across industries, including corporations, associations, and life sciences companies, wherever a meetings program has grown complex enough to need strategic oversight.
Q4Do you help optimize existing meeting programs?
Yes. Most ISG engagements start with an existing program, assessing what is working, what is not, and where technology, governance, or reporting can better support business goals.
Q5Can you support global organizations?
Yes. ISG designs governance and reporting that stay consistent across regions and business units, so a global meetings program operates as one system rather than several disconnected ones.
Q6Do you provide technology consulting?
Yes. Event Technology Optimization is one of ISG’s core capabilities, evaluating and improving the platforms behind registration, reporting, and event management.
Q7Do you implement or only consult?
Both. ISG designs the strategy and stays engaged through implementation, maintenance, and optimization, working alongside an organization’s internal team rather than handing off a plan and stepping away.
Q8Can ISG work alongside an internal meetings team?
Yes. ISG is built to complement an internal team, not replace it, providing the strategic and technical depth most internal teams are not staffed to maintain on their own.
Start the conversation about your meetings program
Tell us where your meetings program is today, and Intent Strategy Group will show you what a more connected program could look like.