Blog & Insights
Insights, news and practical guidance from the M&IW team on meetings, events, incentive travel, and the strategy behind them.
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Blogs
October 19, 2026
Proving the Value of High-Impact Meetings and Events
Enterprise organizations face no shortage of pressure to justify investment decisions. Marketing, technology, talent, and transformation initiatives are increasingly expected to demonstrate measurable business outcomes, often under heightened…
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Blogs
June 2, 2023
Employee Spotlight: Marcelo Casadei and Laura Green Tackle Food Waste
Sustainability is a major focus in the meetings and events industry, and we are proud to share that M&IW’s own Marcelo Casadei, Sr. Event Experience Manager, left, and…
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Blogs
May 19, 2023
Best Practices in Employee Engagement: Part 2
Employees may join a company for the money, but they stay for the personal and professional fulfillment. That’s why an effective engagement strategy is just as important as…
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Blogs
May 16, 2023
Employee Spotlight: Jake Runnion Gets Technical
Last month, event professionals convened in Las Vegas for the tenth anniversary of Event Tech Live (ETL), the only event portfolio dedicated to event technology. Over two days,…
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Blogs
May 11, 2023
Myth vs. Reality: Event Management
No detail is too big or small for an event management team, and if you find yourself asking, “Does an event manager do this?” the answer is almost…
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Blogs
May 8, 2023
Event Planners’ Superpowers
Event planners may not have a secret identity or the gift of flight or laser vision, but they are still superheroes! Or as we like to call them…
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Blogs
May 4, 2023
Five Steps to Establishing a High-Performance Sales Culture
Many organizations measure sales performance by sales activity, revenue, and quotas. These are all key metrics to understand the health of your team and channel partners. However, they’re…
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Blogs
May 1, 2023
Best Practices in Employee Engagement: Part 1
In my previous blog posts, I explored the importance of employee engagement and retention as well as the benefits, including increased loyalty and profitability. Now, it’s time to…
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Blogs
April 19, 2023
Going Green: Steps to Sustainable Events
Originally published on April 18, 2022. Updated on April 19, 2023. For many organizations, sustainable practices are no longer a request but a requirement, and this extends to…
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Blogs
April 11, 2023
Six Benefits of Employee Engagement and Retention
Anyone who’s been in business or sales long enough has seen firsthand that it’s much more cost effective to retain customers than to find new ones, and the…
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Blogs
April 7, 2023
Myth vs. Reality: System Administrators
If you use an event technology platform, then you need a System Administrator. But what exactly does the role entail? The System Administrator is responsible for a specific…
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