Blog & Insights
Insights, news and practical guidance from the M&IW team on meetings, events, incentive travel, and the strategy behind them.
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Blogs
October 19, 2026
Proving the Value of High-Impact Meetings and Events
Enterprise organizations face no shortage of pressure to justify investment decisions. Marketing, technology, talent, and transformation initiatives are increasingly expected to demonstrate measurable business outcomes, often under heightened…
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Blogs
February 14, 2023
For the Love of Events
Happy Valentine’s Day! To help spread the love this year, we asked our team members to share why they love working in the events industry and at M&IW.…
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Blogs
February 6, 2023
Frustrate and Bewilder: F&B at Medical Meetings
The term F&B in the meetings industry refers to food and beverage. For medical meetings specifically, it could also stand for “frustrate and bewilder.” Since the passage of…
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Blogs
February 2, 2023
Myth vs. Reality: Business Intelligence and Data Analytics
As data collection has evolved, so has the demand for data insights. When implemented and used correctly, business intelligence (BI) and data analytics bring numerous advantages, including streamlining…
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Blogs
January 20, 2023
The Connection Between the Year of the Rabbit and Event Planners
Happy Lunar New Year! The Year of the Rabbit begins January 22, and we suspect it will prove particularly fortuitous for event planners. But first, let’s explore the…
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Blogs
January 19, 2023
Understanding HCP’s Expectations at Medical Meetings
Check out this quick video for an introduction to M&IW's monthly learning series and thoughts on this topic before diving into the details of HCP's expectations in the…
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Blogs
January 13, 2023
Year in Review: Top LinkedIn Posts of 2022
Thank you to our entire online community for a year of record engagement and connection. We are proud to share that we recently reached 20,000+ followers on LinkedIn,…
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Blogs
January 11, 2023
Are You Resume Ready? Dos and Don’ts for Event Professionals
As we look forward to continuing to grow M&IW, our People Engagement & Operations team identified best practices to help your application stand out in a large and…
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Blogs
January 6, 2023
Myth vs. Reality: Conferences and Tradeshows
Conferences and tradeshows are often an organization’s biggest events of the year, and success is all about creating engaging experiences and building relationships to keep attendees coming back…
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Blogs
December 21, 2022
Year in Review: Top Blog Posts of 2022
When it comes to blogs, our goal is to provide engaging and enlightening content for meetings and events professionals. In 2022, we published more blog posts than ever…
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Blogs
December 13, 2022
Insights from an HCP Meeting Expert
In our November Town Hall, CEO Tina Madden sat down with Pat Schaumann, CMP, CSEP, DMCP, HMCC, for a Q&A session. We learned about Pat’s extensive experience in…
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