Blog & Insights
Insights, news and practical guidance from the M&IW team on meetings, events, incentive travel, and the strategy behind them.
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Blogs
October 19, 2026
Proving the Value of High-Impact Meetings and Events
Enterprise organizations face no shortage of pressure to justify investment decisions. Marketing, technology, talent, and transformation initiatives are increasingly expected to demonstrate measurable business outcomes, often under heightened…
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Blogs
October 5, 2022
Myth vs. Reality: Group Air Travel
You’ve spent months planning the perfect event, and after all your hard work, the moment has finally arrived: It’s time to welcome your attendees! Whether they’re traveling from…
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Blogs
September 30, 2022
The Making of the M&IW Summit
Ask anyone in the industry and they’ll confirm: Planning an event is no small feat. The same is true of our M&IW Summit. This annual event brings together…
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Blogs
September 19, 2022
In the Buyer’s Eye — A Walk on the Wild Side
Due to popular demand, I feature many tropical beach destinations, and for good reason. Who wouldn’t be motivated by luxury resorts with blue skies, azure seas, and white…
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Blogs
September 15, 2022
Myth vs. Reality: Event Design
From the lighting and décor to music and more, event design takes an event from bland to grand, making an impact as soon as attendees walk in the…
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Blogs
September 12, 2022
Marketing a Sales Incentive: The Missing Link
When planning a sales incentive or recognition program, most of the attention is on the reward. While the reward is certainly important, many planners underestimate the importance of…
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Press Releases
September 8, 2022
Meetings & Incentives Worldwide Named to MeetingsNet CMI 25 List for 15th Consecutive Year
The CMI 25 list recognizes top partners for designing and executing meetings, conventions, incentives, and other corporate events. Caledonia, Wisconsin (September 8, 2022) – For the 15th consecutive…
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Blogs
August 31, 2022
Employee Spotlight: Gail Sullivan Receives MPI Shining Star Award
At the recent Meeting Professional International Philadelphia Area Chapter’s All-Hands Meeting, M&IW’s Gail Sullivan, Sr. Event Sourcing Manager, received the Shining Star Award in recognition of outstanding volunteerism.…
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Blogs
August 18, 2022
In the Buyer’s Eye — Future Focus
It is so much fun watching the world and our customers opening back up to travel. For me, it has created so many opportunities to find the perfect…
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Blogs
August 15, 2022
Company Culture Takes Flight: Key Learnings from the M&IW Summit
As we emerge from the pandemic, issues like culture, engagement, trust, and talent retention are more acute than ever. That's why we were thrilled to welcome Eagle's Flight…
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Blogs
August 12, 2022
Employee Spotlight: Julie Eplett Takes (and Talks) the Lead
When it comes to leads, no one knows more than our Event Sourcing team. Their insights into sending and responding to leads are unparalleled, and our clients recognize…
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