Blog & Insights
Insights, news and practical guidance from the M&IW team on meetings, events, incentive travel, and the strategy behind them.
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Blogs
October 19, 2026
Proving the Value of High-Impact Meetings and Events
Enterprise organizations face no shortage of pressure to justify investment decisions. Marketing, technology, talent, and transformation initiatives are increasingly expected to demonstrate measurable business outcomes, often under heightened…
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Videos & Podcasts
June 15, 2021
Events > Forward — Using a Contest Marketing Strategy to Drive Performance
An effective 'contest marketing strategy' is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to…
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Blogs
May 27, 2021
Incentive Professionals Ready to Resume Travel and In-Person Events
As we hit a tipping point with more than 50% of the US population vaccinated and organizations beginning to consider incentive travel programs again, the Incentive Research Foundation…
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Videos & Podcasts
May 25, 2021
Events > Forward — Why You Need an Event Technology Strategy
Event technology has been a hot topic with event planners for years and the options not always easy to navigate. Hear why, especially now, you need to develop an…
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Blogs
May 21, 2021
It’s Mid-Year. An Incentive Contest Marketing Check-In.
As we approach mid-year, we are halfway through many incentive contest programs. Whether you call yours President’s Clubs, Top Performers, Achiever’s Trips, or something unique -- they all have…
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Blogs
May 20, 2021
The Power of a Seamless Virtual Event
In the virtual event world, there is a wide range of production elements that can be incorporated, from multiple virtual feeds for presenters, recorded content, and live studio…
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Blogs
April 22, 2021
Designing a Company Wellness Program amid a Pandemic
It’s been more than a year since the pandemic changed our world. M&IW saw an immediate need to keep employees motivated and healthy and thus started a Company…
Read article →![[ON-DEMAND] M&IW (Hybrid) Forum Post-Con Webinar](https://miw.seventyseven.dev/wp-content/uploads/2026/10/miw-forum-tina-opening-remarks-Canva-768x768.png)
Webinars & Events
April 21, 2021
[ON-DEMAND] M&IW (Hybrid) Forum Post-Con Webinar
Our goal with our first-ever hybrid event, M&IW Events Reimagined Forum, was to showcase innovative ideas, engagement strategies, event design elements, and best practices so that you could…
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Videos & Podcasts
April 17, 2021
Events > Forward — Adding Discovery for Sourcing In-Person Meetings Part II
The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Having open and honest conversations will lead to a more comprehensive and transparent sourcing process to…
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Blogs
April 15, 2021
How to Design an Amazing Hybrid Awards Ceremony
We hosted a hybrid awards ceremony to celebrate our client and partner organizations who exhibited excellence and used their “moxie” to make an impact within the meetings and…
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Blogs
March 25, 2021
Interactive Experiences to Elevate Your Next Event
Digital interactive experiences are not new to events, but they are certainly getting more attention in a world of virtual experiences. The best part is that digital interactive…
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