Blog & Insights
Insights, news and practical guidance from the M&IW team on meetings, events, incentive travel, and the strategy behind them.
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Blogs
October 19, 2026
Proving the Value of High-Impact Meetings and Events
Enterprise organizations face no shortage of pressure to justify investment decisions. Marketing, technology, talent, and transformation initiatives are increasingly expected to demonstrate measurable business outcomes, often under heightened…
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Videos & Podcasts
March 23, 2021
Events > Forward — Adding Discovery When Sourcing In-Person Meetings
The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Having open and honest conversations will lead to a more comprehensive and transparent sourcing process to…
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Blogs
March 19, 2021
Top Tips to Engage Sponsors in a Hybrid Environment
Many organizations that rely on revenue from sponsors have been scrambling to reimagine conferences and tradeshows in a world now filled with a lot more virtual than in-person…
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Blogs
February 25, 2021
Hybrid Event Planning: 5 Ways to Create an Amazing Dual Experience
It is time to REIMAGINE how we plan, produce, and execute meetings and events. Our goal as event planners and industry consultants is to provide new and improved…
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Blogs
February 25, 2021
Cvent Access Portal Migration: SMM Tech Tips & Tricks
For the last three months, Intent Strategy Group (ISG) has been helping enterprise clients migrate from the Cvent Classic Requester Portal, Meeting Request Form (MRF) and reporting to…
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Videos & Podcasts
February 20, 2021
Events > Forward — Building a Powerhouse Hybrid Events Team
To design and produce a hybrid event for your organization, you'll want to have a powerhouse hybrid events team in place. In addition to many of the individuals…
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Blogs
February 5, 2021
Employee Spotlight: Denise Farrell Joins PCMA POWER Chapter Board
Denise Farrell, Director of Global Procurement, has joined the PCMA POWER Chapter 2021 Board and will serve as the Education Officer. PCMA’s mission is to deliver superior and…
Read article →![On-Site Health & Safety During a Pandemic [CHECKLIST]](https://miw.seventyseven.dev/wp-content/uploads/2026/10/20200804_134704-Canva-768x768.png)
Blogs
January 22, 2021
On-Site Health & Safety During a Pandemic [CHECKLIST]
On-site event safety and health is a hot topic among planners who want to “get back to work,” however, with a greater due diligence at play, program owners and event stakeholders need to…
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Press Releases
January 13, 2021
M&IW Announces an Incentive Travel and Employee Recognition Service Expansion
For your incentive travel and employee recognition programs, winners can choose their own gifts, rewards, or travel packages through a branded portal as a pre-event gift, during an…
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Blogs, Videos & Podcasts
January 12, 2021
Events > Forward — Developing an Emergency Response Plan for Events
You may not be able to predict when emergencies will strike, but you can plan for them by having an Emergency Response Plan. In fact, detailing emergency preparedness…
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Videos & Podcasts
November 30, 2020
Events > Forward — Understanding Cvent’s Access Portal
To meet industry demands, Cvent is transitioning to a new reporting framework and retiring their legacy system. It is important to understand the benefits, timeline, and the impact…
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