For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
[email protected]
[email protected]
Caledonia, WI (July 28, 2026) — Meetings & Incentives Worldwide (M&IW), a global leader in event management, unveiled a refreshed logo during the closing session of the company’s signature event, the M&IW Summit, to better represent the company’s growing emphasis on the lasting impact of meetings, events, and incentive programs.
“We are at a critical time in our industry,” said Tina Madden, CEO, M&IW. “In-person events have never been more in demand, and the conversation is shifting from what happens at an event to what happens because of it. Our brand refresh reflects that shift and reinforces M&IW’s focus on creating experiences that inspire action, drive objectives, and deliver meaningful impact long after the event concludes.”
As the company continued to focus on delivering business outcomes in addition to exceptional execution, the need for a more modern brand identity became clear.
“This is an exciting step forward in our evolution as a company,” said Dan Tarpey, Vice President, Sales & Marketing, M&IW. “It’s not about changing who we are or how we define ourselves. It’s about making sure that our brand reflects the level of expertise, innovation, and impact that we deliver every day.”
M&IW’s branding refresh also includes a new tagline:
Events engineered to move your business forward.
The Duality of M&IW
M&IW’s update comes after recent accolades in the industry. Most recently, the company won the 2026 Cvent Excellence Award for Pivotal Partner.
“Our success has always come from embracing a powerful duality,” said Madden. “We’re intentionally a boutique agency with an enterprise mindset and ability to scale. We combine timeless hospitality with forward-thinking innovation, and most importantly, we are always grounded in our values and culture.”
Other recent industry recognition includes the 2026 Gala Award for Best Multiple-Day Event Program, 2025 Innovation Award from Toyota Motor North America, 2025 SITE Crystal Award for Excellence in Incentive Travel, and more.
About Meetings & Incentives Worldwide
Meetings & Incentives Worldwide (M&IW) designs event experiences rooted in human connection, elevated by human touch, and powered by smart technology.
Boutique by design and enterprise by capacity, we are a privately held, women-owned agency with more than 55 years of experience. We believe meetings are a lever for change with the power to generate momentum that lasts. We create those moments consistently and at scale, delivering the outcome and experience our customers want—on time, on budget, and with measurable impact.
By combining human-centered design with operational expertise, we engineer events that move business forward.
To learn more, visit www.meetings-incentives.com.
