For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
[email protected]
[email protected]
Caledonia, WI (May 21, 2026) — Samantha Robbins Steinkeler, HMCC, MMP, Life Sciences Champion at leading global event management company Meetings & Incentives Worldwide, Inc. (M&IW), has been selected as a panelist for Skift Meetings’ Backstage Briefing “Medical Meetings in 2026: What Planners Need to Know.”
The online event will focus on challenges facing medical and pharmaceutical meeting planners, including compliance, data, experience design, and impact measurement. It will also explore what’s changing and how event organizers can shift from reactive to proactive.
“I’m looking forward to sharing my real-world experience in life sciences event management and discussing the latest strategies around medical meetings,” said Steinkeler. “My hope is that all attendees leave feeling more confident and prepared for successful events no matter what challenges our current environment brings.”
As M&IW’s leading expert and advocate for life sciences accounts, Steinkeler has more than 20 years of experience supporting global biopharmaceutical meetings and events, including extensive partnership with Fortune 500 companies. She brings deep knowledge, insight, and a highly curated skillset to her role, earned through hands-on experience, strategic execution, and enterprise-level collaboration.
Steinkeler was one of the first recipients of the Certified Meeting Professional – Healthcare (CMP-HC) designation via the Convention Industry Council. She also holds a Healthcare Meeting Compliance Certificate (HMCC) and a Medical Meeting Planner (MMP) designation.
Joining Steinkeler as presenters are Jody Brandes, Associate Director, Internal Meetings & Strategy, Strategic Meetings & Engagements, US Commercial Operations, Gilead Sciences, Inc., and Pat Schaumann, President/CEO, Schaumann Consulting Group.
Registration for the online event is now open. Click here to learn more and register.
Event Details
- Title: Medical Meetings in 2026: What Planners Need to Know
- Date: Wednesday, May 27, 2026
- Time: 10:00 a.m. CT
- More information and registration: https://live.skift.com/events/backstage-briefing-medical-meetings-in-2026/
About Meetings & Incentives Worldwide
M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.
We design event experiences rooted in human connection, elevated by human touch, and powered by smart technology. Our customizable event solutions range from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.
M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.
To learn more, visit www.meetings-incentives.com.
