For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
[email protected]
[email protected]
Caledonia, WI (July 30, 2025) – Global event agency Meetings & Incentives Worldwide, Inc. (M&IW) recently published a white paper, Event Emergency Preparedness Planning: Strategic Frameworks for Safer Meetings & Events. The paper is ideal for event planners and owners but is relevant to any event professional.
M&IW’s white paper outlines a strategic approach to emergency preparedness and response, including:
- A real-world case study highlighting the critical need for structured emergency plans.
- Six key areas for improvement, including practical, scalable solutions for each.
- An organizational action plan to increase resilience, improve response times, and maintain attendee trust.
“While we hope none of us will ever have to experience disruptions at an event, emergency preparedness plans are a necessity,” said Shauna McNaughton, HMCC, Vice President, Global Enterprise Solutions, M&IW. “The top priority for events is always attendee safety and wellbeing. This white paper outlines how to achieve that and create proactive emergency plans for events of all sizes.”
The white paper is available for download on the M&IW website here.
About Meetings & Incentives Worldwide (M&IW)
M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.
We provide customizable event solutions ranging from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.
M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.
To learn more, visit www.meetings-incentives.com.
