For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
[email protected]
[email protected]
Caledonia, Wisconsin (January 22, 2025) – Global event agency Meetings & Incentives Worldwide, Inc. (M&IW) recently hired Kelly Peiffer, MBA, as the company’s new Business Development Director. With 20+ years in the meetings, events, and incentives industry, Peiffer previously served as the Director of National Accounts for the Las Vegas Convention & Visitors Authority (LVCVA). She also recently served as the president of Destination Reps; over the years, she has been actively involved with other industry organizations including PCMA, MPI, and SITE.
“I’m excited to join a women-owned organization with such a well-established reputation,” said Peiffer. “I share M&IW’s belief in the power of human connection and look forward to strengthening and building M&IW’s relationships on a global scale.”
Peiffer brings strong industry relationships of her own to this role. In addition to her previous position with the LVCVA, she also held roles at Visit Seattle and Visit Milwaukee and managed global events with the World Allergy Organization. In her words, she has worked with “every type of client in every geographic region” around the world, giving her a broad scope of experience that will prove invaluable to both new and existing M&IW customers.
One of Peiffer’s primary focuses in her first year will be growing M&IW’s business in enterprise accounts and large-scale events such as conferences and trade shows.
“M&IW has cutting-edge event technology, innovative approaches, and so much more to offer,” she said. “We really bring something incredible to the enterprise and large event space while still delivering the level of service and attention to detail that helps a company of this size stand out. We have all the expertise and knowledge, but we also go above and beyond with the quality of our service.”
After a year of record growth and industry achievements, M&IW leadership is especially excited to have Peiffer onboard to continue the company’s upward momentum.
“We waited for the right fit for this role, and we’re lucky we waited for Kelly,” said Dan Tarpey, Vice President, Sales & Marketing. “Her experience speaks for itself, spanning all event types: corporate, association, incentive, and more. From winning large-scale, city-wide meetings and conventions to building lasting client relationships, she has spearheaded success after success. We can’t wait to see how she’ll top that at M&IW.”
About Meetings & Incentives Worldwide (M&IW)
M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.
We provide customizable event solutions ranging from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.
M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.
To learn more, visit www.meetings-incentives.com.
