For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
[email protected]
[email protected]
Caledonia, WI (July 22, 2025) – Global event agency Meetings & Incentives Worldwide, Inc. (M&IW) recently hired Trish Kelk, HMCC, as the company’s new Associate Director, Attendee Experience. With a diverse background ranging from television and film production to business operations, Kelk joins M&IW from Impact XM. There, she drove bold, immersive experiences from concept to execution and supported event journeys in both frontline and leadership roles.
“I had heard great things about M&IW from colleagues and clients—praise not just for the exceptional service, but also for the strong, positive culture,” said Kelk. “Working in events can be high-pressure, so it was important to me to be part of a team that remains supportive and collaborative, even in the most demanding moments.”
M&IW’s Attendee Experience (AE) team works cross-functionally with event stakeholders and other M&IW teams to ensure an exceptional experience for attendees.
As associate director, Kelk will champion a guest-first approach that prioritizes passionate hospitality and strategically integrates innovative, user-friendly technologies and registration solutions. In addition to enhancing internal and customer-facing processes, Kelk will lead the AE training programs and mentorship initiatives to foster excellence across the team. She will also play a critical role in M&IW’s continued expansion of AI as the company prepares to introduce AI integration to registration processes.
“The attendee experience is the cornerstone of any successful event,” said Kelk. “You can have world-class speakers and stunning production, but if attendees feel overlooked or their arrival is disorganized, that’s the impression they take with them. A dedicated team that anticipates needs, responds promptly and effectively, and ensures a smooth arrival sets the tone for everything that follows.”
Kelk assumes her role from M&IW’s director of event experience and interim director of attendee experience, Lisa Twardowski, CMP.
“Trish was chosen based on input from the Attendee Experience team managers as well as members of the executive and leadership teams,” said Twardowski. “We were unanimously impressed with her ability to bridge the gaps between creativity, logistics, and strategy, all while providing the personal touch that M&IW is known for.”
“I knew from the moment I met Trish that she’d be a powerful addition to our Event Management Services leadership team,” added Jill Gallagher, Vice President, Event Management Services, M&IW. “She brings a rare mix of strategic vision and hands-on expertise across Cvent, planning, and account management. Her deep understanding of the attendee journey and operational excellence will be key in evolving our Attendee Experience offerings to meet the next generation of customer needs.”
About Meetings & Incentives Worldwide (M&IW)
M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.
We provide customizable event solutions ranging from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.
M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.
To learn more, visit www.meetings-incentives.com.
