For Immediate Release
Contact: Sara O’Neil or Veronica Ferguson
Marketing and Public Relations
[email protected]
[email protected]
Caledonia, WI (November 24, 2025) — Meetings & Incentives Worldwide, Inc. (M&IW), a global leader in event management, has been named a finalist for the 2025 BizBash Event Experience Awards (EEAs). The 13th annual awards celebrate the best in live, destination, hybrid, and virtual events.
M&IW is nominated in the Best Incentive Program category for the Sicily Incentive Trip, which was executed in partnership with AF Group. M&IW was previously nominated for a 2026 SITE Crystal Award for the same program.
“When AF Group partnered with us for this trip, we knew it would be a one-of-a-kind experience for both us and the attendees,” said Tracy Norum, CMP, CITP, CIS, Sr. Director of Incentives & Engagement, M&IW. “We were more than up for the challenge and couldn’t be prouder of the result. We’re thrilled to see this incredible program get the recognition it deserves!”
Winners of the 2025 EEAs will be announced on December 8. The full list of finalists is available here.
About M&IW’s Nominated Incentive Trip
Select subsidiary brands of AF Group partnered with M&IW to reward their top agents with the Sicily Incentive Trip. The unique program was highly personalized thanks to an emphasis on “unreasonable hospitality,” which is the concept of going above and beyond to create exceptional experiences for others.
The M&IW team integrated this concept in several ways, such as curating onsite gifts based on attendees’ interests and personal experiences. In another example, “Taste of Taormina” was a choose-your-own-adventure tour using prepaid vouchers for hidden gems in local dining, shopping, and sightseeing. This allowed attendees to create their own authentic experience onsite.
The M&IW team worked to create and deliver a once-in-a-lifetime experience. Based on the average attendee rating of 9.9 out of 10, they succeeded. “The attention to detail was unbelievable,” said one attendee. “Every little touch just made the experience fantastic.”
“We are incredibly proud of this program,” said Nicole Raudabaugh, CMP, CIS, Sr. Customer Success Manager, M&IW. “Trips like this are why we’re in the business of incentives: To create lasting memories, build strong relationships, and deliver unforgettable experiences.”
About Meetings & Incentives Worldwide
M&IW is a women-owned event agency specializing in planning meetings, conferences, and incentives of all scales worldwide. We have 350+ employees and operate events in over 90 countries.
We design event experiences rooted in human connection, elevated by human touch, and powered by smart technology. Our customizable event solutions range from end-to-end to a la carte, with a focus on integrating neuroscience and sustainability principles in events. We also develop strategies across events to provide visibility, efficiency, and savings.
M&IW is a third generation, privately held, certified Women’s Business Enterprise (WBE) in business for more than 55 years. We serve industries such as life sciences, technology, financial services, manufacturing, insurance, and more.
To learn more, visit www.meetings-incentives.com.
